restaurants... were facing a high water incidence rate." (emphasis added).
A "high water incidence rate?" Sounds bad, doesn't it? Sounds like an insidious anthrax attack. To combat this threat, they came up with their "water reduction plan." This plan involved the re-education of waiters to suggest a "profitable beverage" in place of water. Olive Garden restaurants, according to the Coke site, liked the program so much that they incorporated it into their monthly skills training exercises. "Here's a new skill, folks, we're going to force all our customer to order a coke before they die of thirst..."